Zeynep Berfin Ay

Hakkında

Belirtilmemiş

Eğitim

1. Mimar Sinan Güzel Sanatlar Üniversitesi

   Lisans · İstatistik Bölümü

   2023 – 2027

1. Revenue Campaigns and Growth Strategy Intern

   TikTok · Staj

   08.2026 – Devam ediyor · Levent/Istanbul

   Campaign planning, execution & budget: Configure and execute revenue campaigns for the MENAT region, aligning with quarterly strategy and cross-functional teams; support budget tracking and design assets. • Data & performance monitoring: Partner with the Data Analysis team to maintain dashboards and reports tracking campaign performance and inform optimization. • Market & competitor analysis: Track the LIVE ecosystem and competitor campaigns, researching new campaign ideas, product features, and gamification mechanics.

2. Brand & Sell-Through Management Project Student

   BSH Home Appliances (Bosch & Siemens) · Staj

   04.2026 – 08.2026 · Umraniye/Istanbul

   Consumer & competitor insights: Analyzed GfK and Nielsen data to map consumer needs, product preferences, and competitor positioning across diverse markets. • Commercial performance: Track Business Plan vs. actuals, diagnosing deviations by stock, portfolio, pricing, brand communication, or campaigns. • Reporting & data infrastructure: Built 4 Power BI dashboards used by product, marketing, and strategy teams; consolidated country/product/sales sources into master data. • Category management: Supported portfolio decisions and product transitions with factory and country teams (Turkey, Ukraine, Morocco).

3. Operational Marketing Intern

   MediaMarkt Turkey HQ · Staj

   10.2025 – 03.2026 · Levent/Istanbul

   Campaign execution: Supported Black Friday, 11.11, and New Year campaigns, store openings, and major launches (Apple, Samsung) across in-store and digital channels. • Agency coordination: Followed end-to-end production and placement of POS materials, in-store visuals, and out-of-home billboards with partner agencies. • Budget optimization: Helped allocate campaign budgets across regions and stores based on traffic, location, target audience, and campaign priority.

4. Vice President • Mentor-Mentee Program Founder

   MSFAU Data Science & AI Club · Gönüllü

5. Campus Leader

   Ludi

6. Program Lead & Head of Social Media

   LİGEP

7. Digital Content & Social Media Volunteer

   LookAd Uni

8. Operations Team Member

   Askıda Ne Var?

Yetenekler & İlgi etiketleri