Zeynep Berfin Ay

Revenue Campaigns and Growth Strategy Intern

TikTok · Staj

Ağu 2026 – Devam ediyor ·2 ay ·Levent/Istanbul

Campaign planning, execution & budget: Configure and execute revenue campaigns for the MENAT region, aligning with quarterly strategy and cross-functional teams; support budget tracking and design assets. • Data & performance monitoring: Partner with the Data Analysis team to maintain dashboards and reports tracking campaign performance and inform optimization. • Market & competitor analysis: Track the LIVE ecosystem and competitor campaigns, researching new campaign ideas, product features, and gamification mechanics.

Brand & Sell-Through Management Project Student

BSH Home Appliances (Bosch & Siemens) · Staj

Nis 2026 – Ağu 2026 ·4 ay ·Umraniye/Istanbul

Consumer & competitor insights: Analyzed GfK and Nielsen data to map consumer needs, product preferences, and competitor positioning across diverse markets. • Commercial performance: Track Business Plan vs. actuals, diagnosing deviations by stock, portfolio, pricing, brand communication, or campaigns. • Reporting & data infrastructure: Built 4 Power BI dashboards used by product, marketing, and strategy teams; consolidated country/product/sales sources into master data. • Category management: Supported portfolio decisions and product transitions with factory and country teams (Turkey, Ukraine, Morocco).

Operational Marketing Intern

MediaMarkt Turkey HQ · Staj

Eki 2025 – Mar 2026 ·5 ay ·Levent/Istanbul

Campaign execution: Supported Black Friday, 11.11, and New Year campaigns, store openings, and major launches (Apple, Samsung) across in-store and digital channels. • Agency coordination: Followed end-to-end production and placement of POS materials, in-store visuals, and out-of-home billboards with partner agencies. • Budget optimization: Helped allocate campaign budgets across regions and stores based on traffic, location, target audience, and campaign priority.

Vice President • Mentor-Mentee Program Founder

MSFAU Data Science & AI Club · Gönüllü

Campus Leader

Ludi

Program Lead & Head of Social Media

LİGEP

Digital Content & Social Media Volunteer

LookAd Uni

Operations Team Member

Askıda Ne Var?

Mimar Sinan Güzel Sanatlar Üniversitesi

Lisans · İstatistik Bölümü

2023 – 2027 ·4. Sınıf