Büşra Bilgin

Business Development & Marketing Manager

WeWALK · Tam zamanlı

Ara 2023 – Tem 2026 ·2 yıl 7 ay ·İstanbul

• Prepare tailored partner-facing materials, collateral, and performance reports to support long-term stakeholder management, partner account management, and contract continuity • Contribute to go-to-market strategy for the company's product and service initiatives; developed influencer content briefs generating 1M+ views to build brand awareness and support corporate communications • Supported CEO-level meeting preparation by gathering market and partner insights, preparing pre-meeting briefs, and managing post-meeting follow-ups and action tracking • Planned and delivered brand partnership launch events and user activation events aimed at driving product adoption and increasing engagement among end users • Built B2B sales funnel and closed deals with 10+ brand partners; delivered end-to-end partnership campaigns — from launch communications and PR to performance reviews — contributing to 3 industry award wins (TAV Airports - ICXA, LC Waikiki - TCXA, Enerjisa - The Hammers Awards)

Business Development & Marketing Specialist

WeWALK · Tam zamanlı

Şub 2022 – Kas 2023 ·1 yıl 9 ay ·İstanbul

• Led go-to-market execution for DANIŞ/WeASSIST, a video call center for visually impaired users: defined KPIs, developed promotional and marketing materials, and used performance data to drive decisions • Built and led the DANIŞ/WeASSIST service team end-to-end: managed recruitment, tracked agent competencies, and cultivated a team culture • Managed end-to-end projects with companies including Yıldız Entegre and Abdi İbrahim; coordinated PR activities and produced partner communication materials • Designed and executed user engagement campaigns including referral programs and loyalty incentives to drive product adoption and build long-term usage habits

Project Lead Intern

WeWALK · Tam zamanlı

Ağu 2021 – Oca 2022 ·5 ay

Tracked Smart Cane donation projects under the MEB protocol and organized distribution areas • Supported user onboarding and activation; relayed feedback from visually impaired users to internal teams to drive product improvements

Intern

Here Technologies · Tam zamanlı

Ağu 2020 – Eyl 2020 ·1 ay ·İstanbul

• Generated location data insights through analysis and reporting on positional data

Gebze Teknik Üniversitesi

Lisans · Geomatik Mühendisliği Bölümü

2017 – 2022 ·Mezun